At Ivy Ellis, our story is one built on care, craftsmanship, and community. We believe that timeless style doesn’t come from mass production — it comes from attention to detail, quality over quantity, and meaningful relationships. And perhaps nothing encapsulates that better than the network of independent retailers who support and champion brands like ours.
That’s why our ongoing collaboration with Peggs & Son feels particularly special.
Before we say more, it’s worth taking a moment to introduce you to their journey — a biography we’re proud to share.
Peggs & Son
Peggs & son is a distinguished menswear retailer based in Brighton, England, renowned for its curated selection of high-quality clothing and accessories. Established in April 2000 by Ian Peggs, the store was borne out of a desire to bring premium men’s fashion to Brighton, a city that, at the time, lacked such offerings.
The inaugural store was located on Sydney Street in Brighton’s North Laine district. With minimal experience and limited funds, Ian Peggs embarked on this venture, investing approximately £600 in the initial shop setup, including fixtures and paint. After seven years, recognizing the need to expand and diversify their product range, Peggs & son relocated to a more central location in Brighton.
In 2010, Peggs & son moved to its present location on Duke Street, one of Brighton’s oldest roads, rich in history and cultural significance. This move allowed the store to offer a broader and more interesting range of products.
Peggs & son is celebrated for its carefully curated collection of international menswear, emphasizing quality and craftsmanship. The store features a diverse array of products, including Japanese and American selvedge denim, Scandinavian shirting, handmade shoes, and technical sports apparel. The selection process is guided by a commitment to offering excellent products that resonate with the modern man’s wardrobe.
A hallmark of Peggs & son is its knowledgeable and approachable staff. The team places a high importance on product knowledge and customer service, ensuring that visitors receive personalized and informed assistance. This approach has fostered a loyal customer base that appreciates the store’s dedication to quality and style.
In recent years, Peggs & son has enhanced its online presence, launching a comprehensive website and engaging actively on social media platforms. This digital expansion has enabled the store to reach a wider audience and offer products that might not have been feasible in a solely brick-and-mortar setting. Looking ahead, Peggs & Son aims to continue evolving as a premier menswear retailer, introducing new products and labels while maintaining its core values of quality and customer trust.
Through its journey from a modest shop in North Laine to a respected name in men’s fashion, Peggs & son exemplifies a commitment to style, quality, and personalized service.
Why Independent Retailers Matter
We often speak about small-batch production, the value of quality materials, and the stories behind the socks we create. But behind every independent brand lies an ecosystem of likeminded businesses who make it possible for those stories to be shared. Independent retailers aren’t just stockists — they are curators, champions, storytellers, and advocates.
They take risks on new ideas. They nurture customer relationships that go beyond a transaction. And they make space for brands like Ivy Ellis to thrive in an increasingly crowded and convenience-led retail world.
In an age dominated by fast fashion, deep discounts, and one-size-fits-all offerings, stores like Peggs & Son stand for something different. They celebrate nuance, elevate lesser-known makers, and ensure the high street remains a place of discovery — not just delivery.
We often hear about “supporting small” — but it’s more than a slogan. It’s the reality that without these independent platforms, many British brands simply wouldn’t be able to exist. The support, expertise, and loyalty of teams like Peggs & Son keep craftsmanship alive in a world that’s always pushing for faster, cheaper, more.
Shared Values, Shared Vision
It’s no surprise that we feel such alignment with Peggs & Son. Like us, they believe in making things properly — with intention and integrity. They believe in knowing the story behind every product and standing behind what they offer.
And their customers? They get it. They care. They buy less, but better. They seek out the detail, the design, and the difference.
Our collaboration is built on mutual respect and shared values — a commitment to quality, a belief in timeless design, and a deep appreciation for the role that considered retail plays in people’s lives.
Looking Ahead
As we continue to grow at Ivy Ellis, partnerships like this are not only vital — they are cherished. Peggs & Son isn’t just a stockist; they’re part of our story.
So next time you walk through Brighton’s Duke Street or browse their beautifully curated site, remember — this is where fashion is still personal. Where quality still matters. Where independent retail is still alive and well.
And for that, we’re endlessly grateful.
Shop Ivy Ellis and more at https://www.peggsandson.com/
